CUCKOO

Our CI symbolizes "the flavor of purity created by nature" and
"a leap forward as a global company through coexistence."

The meaning behind our company name

Cuckoo's name embodies our resolve to manufacture nature-friendly food to safely provide gluten-free, wellness foods based
on the philosophy of LOHAS (lifestyle of health and sustainability), which pursues a sustainable, eco-friendly, healthy life.

The cuckoo is one of Korea's typical summer migratory birds that inhibit on all continents except Antarctica.
It is familiar to people all over the world and plays an important role in the myths and folk stories of many countries.
For example, in Greek mythology, Zeus transformed into a cuckoo and flew to Hera through wind and rain to bear the fruit of his love,
and in Hindu mythology of India, the cuckoo symbolizes fertility, hope, and a good harvest.

In addition, the cuckoo is a migratory bird that breeds in Korea and crosses the Eurasian continent to pass the winter in Africa,
with a total round trip distance of more than 20,000 km.
Our company name reflects our management’s will to leap forward as a sustainable global company in the
future by resembling the cuckoo’s prowess to survive, although we are a brand-new company.

Original CI

Cuckoo's first CI uses three colors (Green, Blue, and Yellow) to express its management philosophy of providing consumers with the natural texture and flavors of food from uncontaminated Goesan and creating a healthy and diverse food culture through continuous research. The two cuckoos appearing in the white space visualize our employees and management working in harmony to accomplish shining achievements.